Vice President of CRM GTM Innovation

• A strategic, customer-focused executive who drives growth in CRM and AI across key industries
• Partners closely with sales, marketing, product, industry, and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale — with a sharp focus on building, accelerating, and converting high-quality pipeline
• Key goals: grow CRM pipeline measured by volume, velocity, and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes
• Own CRM pipeline performance — drive CRM pipeline health across strategic accounts globally, accountable for KPIs tied to opportunity volume, movement, and conversion
• Actively support high-impact CRM pursuits each quarter, embedding CRM expertise and quantified business value into account strategy
• Connect sales, product, marketing, and industry — serve as the bridge across internal functions so CRM solutions, messaging, and marketing programs align to customer needs
• Unify efforts across sales, product, marketing, industry, customer success, and enablement behind a single global CRM go-to-market plan and shared program calendar
• Accelerate strategic partner engagement — lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation
• Shape how partners position and deliver ServiceNow CRM, extending offerings into organizations of every size
• Shape and drive CRM strategy — build and execute CRM strategies by region and industry, aligning effort to where growth potential is greatest
• Serve as a strategic advisor to Product, Development, and Marketing, feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time

• Trusted advisor to customers and senior leaders; thrives in a dynamic, matrixed environment
• Travel up to 50%
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• Bachelor’s and/or master’s degree in business, finance, technology, or related fields
• Skilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch, sell, and close
• 15+ years guiding strategy, operations, and day-to-day execution, with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approach
• Exceptional written, presentation, and verbal communication — strategic, top-down, concise
• History of meeting targets for sustained YoY growth in SaaS / CRM, and experience applying AI to work processes, decision-making, and problem-solving