Senior Marketing Intelligence Analyst
Posted Updated
Description
Job summary
We are looking for a marketing specialist as a central function who will collect and synthesize marketing data/documents from leagues and squads in an agile organization.
Main responsibilities
- Offer master data collection, analysis and publication\: work closely with Finance team and front office marketing team to collect offer data from key countries/zones, validate with country focal and product owners, then work on data analysis at regular basis; publish data results to league leaders, league marketing and selective commercial team with consistent report format;
- Competition intelligence for legacy offers\: collect competition intelligence from prescription leader, commercial team, marketing campaigns/exhibits, external research sources/newsletter and work on consolidation; facilitate to improve the usage of competition database, to track progress and organize sharing within marketing community;
- Market research for deep-dive topics\: facilitate to work on future offer strategic topics, e.g. digital, MVDC, prosumer, etc.
- Ad-hoc marketing activities\: incl. AMR analysis, internal KPI update (offer sustainability, etc.), format consistency for league marketing, etc.