Senior Customer & Content Marketing Manager

• As a Senior Customer & Content Marketing Manager at Vetcove, you’ll own the content and programs that keep veterinary clinics informed, engaged, and connected to Vetcove
• From introducing new features and sharing customer success stories to developing educational resources for pet parents, you’ll help our customers get more value from our products
• You’ll partner closely with Product, Customer Success, Growth, and external partners to turn product updates, clinical expertise, and customer insights into useful, engaging content
• You’ll manage projects from idea through launch, including writing communications, coordinating video production, building our case study program, and creating thoughtful ways to recognize our clinic community
• This is an ideal role for a strong writer and organized project owner who enjoys both creative work and hands-on execution
• You’ll have the opportunity to build new programs, shape how Vetcove communicates across its products, and create resources that make life easier for veterinary teams and pet parents
• Own Clinic Communications: Plan and write communications about new features, offerings, and product updates, helping clinics understand what’s changing and how to take advantage of it. Maintain a consistent content calendar and voice across clinic communications
• Build Our Case Study Program: Identify compelling customer stories, interview clinics, capture measurable results, and produce case studies for our website, sales materials, and marketing campaigns
• Lead Clinic Engagement Programs: Develop and manage programs that recognize and reward our clinic community, including swag, food deliveries, and other thoughtful gestures. Own the budget, vendor relationships, logistics, and execution
• Create Pet Parent Educational Content: Build a library of short, practical videos and supporting resources covering topics such as medication administration and at-home care. Manage scripting, coordination with veterinary subject matter experts, production, and review to ensure content is accurate and easy to understand
• Bring Content Into Our Products: Partner with Product to make educational resources available through Vetcove’s Home Delivery and practice management platforms, including CRM communications, mobile experiences and other clinic touchpoints
• Develop Partner Content: Collaborate with manufacturers and supply chain partners to turn product expertise into useful educational resources for clinics and pet parents
• Build Scalable Content Processes: Create content playbooks, templates, and an organized resource library that help teams find, reuse, and maintain approved content. Establish clear workflows for content requests, review, publishing, and updates
• Support Vetcove’s Brand Presence: Help shape Vetcove’s voice across our website, social media, and external announcements, creating content that reflects our values, personality, and clinic community
• Measure and Improve Results: Track content engagement, usage, and customer feedback to understand what’s working. Use those insights to refine communications, improve educational resources, and prioritize new initiatives

Benefits

• Open Vacation Policy
• Stock Options & Benefits
• Medical, Dental, and Vision Insurance
• 401K Matching

• Experience in animal health is a plus but not required
• Excellent writing and editing skills, with the ability to make complex topics clear and adapt content for veterinary teams, pet parents, and partners
• 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company
• Sound editorial judgment and attention to detail, including knowing when content requires expert input or review
• Strong relationship building skills and comfort collaborating across Product, Sales, Customer Success, and external partners
• Comfort using engagement data and customer feedback to evaluate and improve your work
• Strong project management skills, with the ability to manage multiple workstreams, deadlines, vendors, and review processes
• Experience producing video content or coordinating production, including scripting, working with subject matter experts, and managing external creators
• Experience taking content or marketing programs from initial concept through launch, with direct responsibility for execution
• Ability to work independently, bring structure to new initiatives, and balance creative ideas with practical execution
• A genuine interest in veterinary care and creating content that helps clinics and pet parents succeed

• To apply, please submit your application through Vetcove’s Careers Page. The application deadline is November 1st, 2026