Senior CRM & Lifecycle Manager

• Cosuno is a platform for construction tendering in the German-speaking market
• It connects general contractors, who publish bid packages, with subcontractors, who bid on them, and both sides pay
• As our Senior Lifecycle & Customer Growth Manager, you own how customers on both sides activate, buy and stay
• You decide which signals matter and what should happen next, and a Growth Engineer builds the system with you
• You’ll be one of the first hires in a lean marketing team and shape how it works as it grows
• Define the lifecycle and signal strategy for general contractors and subcontractors: the key stages and behaviours, and the signals that predict activation, repeat usage, expansion or churn
• Turn those signals into playbooks: prioritized interventions, segments and messages, coordinated with Sales and Customer Success where a human touch works better
• Drive subcontractor activation, conversion to Premium and churn prevention, and contractor adoption and retention, including 1:1 logic on enriched account data
• Prove what works with cohort baselines, A/B tests and holdout groups, so decisions rest on incremental impact, not campaign output
• Build a signal-driven system with the Growth Engineer that decides what happens next, starting from a prioritized signal-to-action map
• Later, build retention and referral programmes and help hire a second Lifecycle Manager

Benefits

• Flexible working hours
• Company offsites and regular team events (offline and online)
• Working fully remote or from our office in Berlin
• Possibility to do workations
• Modern work equipment

• We’re looking for someone ambitious: you think in systems that sense, decide and learn, not in a handful of fixed, old-school email journeys
• You work well across Product, Sales, Customer Success and Engineering
• Fluent English; German is a big plus. Experience with ActiveCampaign or Salesforce is a plus
• You’ve owned lifecycle, CRM, retention or growth programmes and can show their commercial impact, ideally in B2B SaaS or a two-sided business
• You get things done, learn fast and are comfortable building from scratch
• You’re technically fluent: you’ve worked with an engineer on a complex system with solid tracking and solved problems from the implementation side
• You’re AI-native: you’ve built AI-driven automation into a real journey, not only used AI to write copy faster
• You’re data-driven: you’ve moved activation, conversion or retention metrics and you read experiment results critically
• You’re ambitious and think big: you design lifecycle as a system that adapts to each customer, not as a set of fixed drip journeys that get tweaked once a quarter