Senior Account Executive (Canvas - K12)

• Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. You’ll play a key role in expanding the reach of our learning solutions—including Canvas, MasteryConnect, and LearnPlatform—across your assigned territory, helping districts modernize and simplify their approach to education
• Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory
• Hunt for new logo business while upselling and cross-selling to existing accounts
• Share insights to help prospective clients accurately evaluate solutions and choose what best fits their needs
• Prepare and tailor messaging and presentations for prospective clients
• Guide prospects through the purchasing process to successful, timely closure
• Accurately forecast your quarterly and annual sales performance
• Develop targeted sales strategies to build and nurture a robust client pipeline
• Build and maintain relationships with key stakeholders throughout school districts
• Consistently achieve or exceed sales quotas within established timelines
• Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence
• Log detailed, accurate account information in Salesforce CRM in a timely manner

Benefits

• Join a passionate community of educators and the people working to support them
• Access to a large course library, mentoring and coaching opportunities, and regular feedback
• Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
• Office culture that values outcomes and impact above all
• Equity and ownership programs give every employee a stake in our future
• Ownership, recognition, and celebrations of shared success
• Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)

• Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred
• Willingness to travel up to 50%
• Experience with enterprise-level software sales and services
• Outstanding strategic and consultative sales skills
• Ability to conduct thorough needs analyses and develop tailored proposals
• Demonstrated ability to sell at all levels, including C-suite and executive leadership
• 5+ years of proven sales experience, ideally within EdTech or SaaS solution sales