Sales Programs Associate Director
Posted Updated
Description
- We are currently looking for a Sales Programs Associate Director to join our Legal & Regulatory Division
- The Sales Programs Associate Director is responsible for developing and leading strategic sales programs that accelerate pipeline generation, improve sales productivity, and drive revenue growth across the organization
- This role partners closely with senior Sales Leaders, Revenue Operations, Marketing, Sales Strategy, Enablement, and other go-to-market stakeholders to identify business opportunities, define program strategies, and execute initiatives that deliver measurable commercial outcomes
- As a strategic leader, the Sales Programs Associate Director oversees a portfolio of sales growth initiatives, establishes program governance, and drives adoption across multiple regions, segments, or business units
- The role requires balancing strategic planning with operational execution, ensuring programs are aligned to organizational priorities and deliver meaningful business impact
- The successful candidate demonstrates expertise in sales performance management, pipeline generation, program leadership, and cross-functional influence
- This individual serves as a trusted advisor to sales leadership and is responsible for identifying innovative approaches to improve seller effectiveness, customer engagement, and revenue growth
- Sales Program Strategy and Leadership
- Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance
- Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives
- Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms
- Lead a portfolio of sales programs across multiple regions, business units, products, or customer segments
- Translate strategic business goals into scalable sales plays and actionable field initiatives
- Ensure alignment between sales programs and broader commercial, revenue, and go-to-market strategies
- Lead analysis of pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities
- Develop targeted initiatives focused on pipeline generation, account penetration, customer expansion, and opportunity acceleration
- Own the measurement of program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption and productivity outcomes
- Assess overall business and pipeline health, lead root-cause analysis of performance gaps, and partner with Sales Leadership to define recovery strategies and prioritise the highest-impact growth opportunities
- Serve as a trusted advisor to regional and senior sales leadership teams
- Participate in business reviews, forecasting discussions, and strategic planning sessions
- Recommend sales motions, growth plays, account targeting strategies, and performance improvement initiatives
- Support annual and quarterly planning processes by identifying strategic pipeline-generation priorities
- Partner closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, Customer Success, and Finance
- Ensure coordinated execution of sales and marketing initiatives
- Lead cross-functional teams responsible for program development, implementation, and measurement
- Promote alignment across functions to improve commercial execution and customer outcomes
- Scale successful programs and best practices across the organization
- Establish governance frameworks to ensure accountability, transparency, and effective execution
- Define stakeholder ownership, timelines, milestones, reporting requirements, and escalation processes
- Oversee program adoption, seller engagement, and change management activities
- Evaluate program effectiveness and identify opportunities to improve execution and business impact
- Drive a culture of continuous improvement, experimentation, innovation, and operational excellence
- Lead, mentor, and develop Sales Programs Managers, Analysts, and project teams
- Provide coaching and strategic direction to ensure high-quality program execution
- Foster collaboration, accountability, and professional development across the function
- Build organizational capabilities and scalable program management practices
- Expertise in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement
- Strong understanding of B2B sales processes, go-to-market strategy, and revenue generation
- Experience with Salesforce, Power BI, CRM analytics platforms, and sales technology ecosystems
- Demonstrated ability to influence senior sales leaders and executive stakeholders
- Proven experience designing and leading strategic sales programs that drive measurable pipeline and revenue growth
- Bachelor’s degree required