Sales Director (European Union)
Posted Updated
Description
- Own the European Sales Strategy: Define and execute the go-to-market plan for Europe, including target accounts, segment prioritization, and territory planning across the CPG, retail, ingredient supplier, and food service sectors
- Build and Manage Pipeline: Research, prospect, and generate high-quality enterprise opportunities, maintaining accurate pipeline data and forecasts in our CRM
- Lead the Full Sales Cycle: Run executive-level presentations and consultative discussions that demonstrate how Latis delivers value through sales lift, carbon emission reduction, and progress toward ESG goals, and close $100k+ SaaS agreements against an annual quota
- Partner Cross-Functionally: Work closely with Marketing, Customer Success, Product, and Research to shape European messaging, ensure smooth handoffs to onboarding, and identify expansion opportunities within existing accounts
- Bring the Voice of the Market: Track European market trends and regulatory developments (such as CSRD and related reporting requirements) and relay client feedback to inform HowGood’s product roadmap
- Represent HowGood in Europe: Serve as a visible ambassador for HowGood at industry events, conferences, and client meetings across the region
- Recent experience selling to CPG, retail, ingredient supplier, or food service clients in Europe
- Experience building territory plans, forecasting accurately, and navigating complex, multi-stakeholder enterprise procurement processes
- An established thought-leadership or public-speaking presence in agriculture, sustainability, or supply chain innovation
- Comfort working in a lean, mission-driven, remote team across time zones
- Experience as an early or first sales hire in a new region
- Exceptional written and verbal communication skills in English; additional European languages (e.g. German, French, Dutch) are a strong plus
- At least 7+ years in B2B SaaS sales, with a proven track record of consistently meeting or exceeding quota and closing $100k+ enterprise deals
- A strong understanding of (or professional background in) agriculture, sustainability, Scope 3 reporting/carbon accounting, supply systems, biodiversity, or ESG goals