Sales Development Representative (Reuters Imagen)
Posted Updated
Description
- As a Sales Development Representative at Reuters Imagen, you own the top of the commercial funnel for your territory.
- You’ll find the right prospects, open the right conversations, and qualify opportunities to the point where a commercial specialist can take them forward.
- The Reuters Imagen customer base is a specific world - sports federations, broadcasters, media rights holders, and enterprise content organisations - and you’ll need to understand it well enough to hold a credible conversation before the CS or AM is in the room
- Identify and research target accounts within your territory using a combination of industry knowledge, event intelligence, CRM data, and market signals
- Build and maintain a healthy outbound pipeline through multi-channel prospecting: personalised outreach, LinkedIn, industry events, and inbound lead follow-up
- Develop territory plans that prioritise target segments, accounts, and buying triggers relevant to the Imagen platform and Reuters AI ecosystem
- Track and manage prospecting activity and pipeline status accurately in Salesforce
- Conduct initial discovery conversations to understand prospect workflow, content challenges, technology stack, and decision-making structure
- Articulate the Imagen value proposition clearly and credibly to a range of buyer personas, from operational and technical contacts to commercial and executive stakeholders
- Handle early-stage objections and questions, and know when to bring in a Solutions Architect or Account Manager
- Execute a clean, well-briefed handoff to the Commercial Specialist at the point of qualification, with full context on the prospect, the conversation, and the identified opportunity
- Collaborate with Account Managers, Solutions Architects, and the Commercial Lead to align outreach with live campaigns, product launches, and event follow-up
- Maintain working knowledge of the sports, media, and broadcast technology landscape in your territory, including rights cycles, federation calendars, platform procurement patterns, and competitive dynamics
- Feed market intelligence back into the commercial team: emerging accounts, competitive moves, buyer sentiment, and territory trends
- Represent Reuters Imagen at industry events where attendance supports pipeline development
- Fluent professional English, written and verbal; additional language relevant to territory an advantage
- Able to work independently in a remote environment and flex schedule to collaborate across time zones
- Demonstrable ability to build pipeline through outbound prospecting and convert cold or warm outreach into qualified conversations
- Comfortable engaging buyer personas from operations and IT through to commercial and executive level
- Experience in a sales development, business development, or outbound sales role
- Strong discovery and qualification skills: able to identify genuine opportunity, map decision-making structure, and brief a handoff accurately
- Demonstrable use of AI tools (ChatGPT, Claude, Copilot, and similar) for research, outreach personalisation, and workflow efficiency
- Direct experience selling technology or software solutions; prospecting into sports federations, leagues, broadcasters, or media rights organisations
- Familiarity with media asset management, content distribution, video workflow, or adjacent technology categories
- Working knowledge of the sports, media, or broadcast industry: understands how rights holders, federations, broadcasters, and content organisations operate, and what their content challenges look like
- Experience using LinkedIn Sales Navigator, intent data tools, or similar prospecting platforms an proficiency with Salesforce for pipeline tracking and activity management
- Exposure to enterprise SaaS sales cycles including multi-stakeholder deals and longer procurement timelines