Sales Development Representative

• The go-to-market team sits at the centre of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market
• This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation
• As a Sales Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai
• You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities
• Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance
• Execute personalized outbound outreach across email, phone, LinkedIn, and other channels
• Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion
• Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai
• Book qualified meetings and create new pipeline for our Account Executives
• Use CRM and sales engagement tools to manage activity, track engagement, and stay organized
• Partner closely with Account Executives on target accounts, messaging, and outreach
• Follow up with inbound leads, event attendees, and prospects engaged through marketing programs
• Work with Marketing to turn account engagement and intent signals into targeted outreach

Benefits

• Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
• Meaningful Compensation: In addition to being paid above the industry average, you’ll join in Forma.ai’s success with our employee equity plan.
• Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave.
• Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend.
• Flexible Working: North American employees can work from where they are most productive, whether that’s in our Toronto HQ, from home, or a combination of both.
• Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on.

• 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
• Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities
• Experience scaling outreach and leveraging automation while maintaining a high-quality touch
• Expertise in account-based strategies and highly personalized outreach
• Excellent relationship-building, communication, and executive presence
• Strong collaboration skills; experience working closely with GTM leadership
• Proven success engaging, qualifying, and generating sales opportunities
• Experience with high ACV deals and long sales cycles
• Experience talking to senior leaders at large organizations
• We know that applying to a new role takes a lot of effort. You’re encouraged to apply even if your experience doesn’t precisely match the job description