Retention Sales Development Representative
Posted Updated
Description
- The Sales Development Representative (SDR) will play a vital role in managing and growing the Scaled Cohort at Instacart
- This position is responsible for increasing the active advertiser rate and driving incremental revenue growth by developing full-funnel media plans based on client objectives, including budget, bid, and campaign optimization recommendations
- As an SDR, you will be the main point of contact for brands within your assigned book of business, owning all aspects of the advertising relationship
- The Retention Sales Development Representative (rSDR) team exists to build relationships with Emerging-Scaled advertisers post activation. Through these relationships, rSDRs help Emerging-Scaled advertisers to optimize campaigns, prevent churn, prioritize growth and deliver on long term revenue
- Developing and maintaining strong relationships with advertisers, managing full end‑to‑end sales cycle, and client relationship post launch
- Conducting a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment
- Creating sales collateral, case studies, and custom ‘stories’ to effectively communicate the benefits of Instacart’s platform to CPG advertisers
- Meeting and exceeding key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage
- Utilizing SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing
- Ensuring accurate contact mapping within the book of business and tracking contact movement updates
- Engaging active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands’ businesses
- Identifying opportunities to standardize materials and processes to provide high-quality support at scale
- Delivering an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution
- Excellent organizational and project management skills
- Ability to adapt to a fast-paced and dynamic environment
- Proven track record of meeting or exceeding sales targets and KPIs
- Detail-oriented with a focus on accuracy and quality
- Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships
- 1+ years of experience in a sales or business development role, preferably in the advertising and/or CPG industry
- Strong advertising industry knowledge and understanding of CPG advertising is a plus
- Familiarity with leveraging AI to assist in sales processes and maximize efficiency
- Familiarity with CRM software (e.g., Salesforce) and sales engagement tools
- Experience working with and prioritizing a large book of business