Programmatic Account Manager (HoldCo)

• As a Programmatic Account Manager – Key Accounts at Samba TV, you’ll manage and grow relationships with our largest brand direct customers
• You’ll ensure these partners derive maximum value from Samba’s suite of audience targeting and measurement solutions
• You’ll work closely with Sales to support Media and Entertainment, and Tech customers, drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows
• Your efforts will directly impact agency satisfaction, retention, and account growth with the largest Samba customers
• Own day-to-day account management for a portfolio of our most key accounts
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across brand direct customers in the entertainment and tech space
• Ensure agency teams are effectively activating Samba TV audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within the customer org
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for brand-led campaigns
• Support key accounts & agency partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba TV audiences within customer programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between key accounts and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions
• Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with key accounts
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of key account & HoldCo relationships

Benefits

• Health Coverage: We have several choices of medical, dental, and vision plans with a range of coverage levels and costs, including a 100% employer-covered plan.
• Wellness & Lifestyle Perks: Our wellness programs are designed to help you maintain or move toward a healthy lifestyle through mindful meditations, gym access, and other assistance when you need it!
• Company Equity Plan: We believe in shared success. We want our employees to not just work for us, but to truly be part of our growth story.
• Volunteer Days: We’re committed to making a positive impact, both in and outside the workplace!
• Flexible Time Off: We encourage a healthy work-life balance which empowers our teams to recharge when needed and thrive both personally and professionally.
• Team & Company Events: We love to hang out together! We provide many opportunities to get to know each other whether virtually or in person.

• Must live within 50 miles of a Samba office
• Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
• Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas
• Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies