Partnerships Certification & Enablement Manager

• This is a new, senior individual-contributor role responsible for designing and running Intent HQ’s partner certification program for IntentOne
• It sits deliberately between Product Delivery and Customer Success, and covers three distinct partner populations: global systems integrators (GSIs) such as EY, Accenture and Deloitte; technology and hyperscaler alliances such as AWS, Google Cloud and Microsoft Azure; and boutique partners, most of whom operate as value- added resellers (VARs)
• The mandate is to certify these partners in IntentOne, equip them to train and deploy that knowledge through their own sales and delivery organisations, and get them to a point where they can implement and run IntentOne for their own customer base as confidently as Intent HQ can
• The role also carries responsibility for joint go-to-market with certified partners and for shaping any joint ventures that come out of those relationships
• Design, build and own an end-to-end IntentOne certification program spanning GSIs, technology/hyperscaler alliances, and boutique/VAR partners
• Define certification tiers, curricula and assessment criteria appropriate to each partner type, plus a renewal and re-certification cadence
• Own the certification roadmap, and track attainment, expirations and renewals across the partner portfolio
• Build train-the-trainer programs so certified partners can independently train their own sales and delivery organiSations on IntentOne
• Develop enablement content — product training, implementation playbooks, delivery methodology and sales collateral — tailored to GSI, hyperscaler and VAR audiences
• Support partners as they build their own delivery capability, so they can implement and run IntentOne for their own customer base, not just Intent HQ’s
• Own onboarding across the full partner portfolio, from global systems integrators through to hyperscaler alliances and boutique VARs
• Act as the connective tissue between Product Delivery and Customer Success, ensuring partners are technically and operationally ready before they run live implementations
• Define the delivery standards and quality bar a partner must meet to be certified to deliver IntentOne independently
• Partner with Sales, Marketing and Alliances leadership on joint go-to-market motions, co-selling and campaigns with certified partners
• Identify, shape and help negotiate joint ventures with strategic partners where they make commercial sense
• Represent the certification program in partner business reviews and senior partner relationships
• Operate as the primary link between Product, Delivery, Customer Success, Sales and Marketing on all matters of partner readiness
• Track and report on certification coverage, partner-delivered implementations and overall program health
• Continuously improve the program based on partner feedback, delivery outcomes and product change
• What Success Looks Like:
• A certification program live and running across GSI, technology alliance and boutique/VAR partner tiers
• A growing base of partners certified and independently delivering IntentOne implementations for their own customers
• Shorter partner time-to-first-implementation, and measurable partner-sourced or partner-delivered pipeline and revenue
• Clear, joint go-to-market motions in place with key partners, and at least one active joint venture under evaluation or underway

Benefits

• 26 days + Public Holidays
• Pension Scheme
• Income Protection
• Complimentary Breakfast (when in office)
• Cycle to Work Scheme
• 20 days + 10 Federal Holidays
• Flexible Working
• Hybrid Working Policy
• Personal Development Opportunities
• Mental Health Counselling
• Family Friendly Benefits
• Company Events
• Company Socials
• 401k
• Life Insurance
• Healthcare, Dental and Visual plans
• 401k Safe Harbour
• Short and Long Term Disability Allowance
• 24 days + Public Holidays
• Complimentary Breakfast (when in office)
• Restaurant, Travel & Childcare Scheme

• Direct experience working with global systems integrators (e.g. Accenture, Deloitte, EY, Capgemini, Cognizant) and with hyperscaler technology alliances (AWS, Google Cloud, Microsoft Azure)
• Experience enabling boutique and value-added-reseller partners, not just large strategic accounts
• A senior individual contributor with a proven track record of building a partner certification or enablement program from the ground up, ideally within a SaaS, martech or AdTech business
• Genuine comfort operating at the intersection of Product, Delivery and Customer Success — equally credible designing a curriculum and running an executive partner conversation
• Experience with partner relationship management (PRM), learning management (LMS) or sales enablement tooling (e.g. Salesforce, PartnerStack, Docebo, Highspot) is a plus
• Strong program design, training/enablement and stakeholder management skills, with the ability to build something from scratch rather than run an existing playbook
• Familiarity with cloud/SaaS delivery models; experience with customer data, martech or AI-driven personalisation products is an advantage
• Experience structuring or negotiating joint-venture or other formal commercial partnership models
• Existing relationships within GSI or hyperscaler partner organizations
• Exposure to multi-region delivery, including markets with local certification, language or regulatory nuances