Partner Marketing Manager (GSI & SI)

• As a Partner Marketing Manager for Global and Regional System Integrators at Anthropic, you’ll own marketing for our highest-performing services partners
• That includes Global Premier GSIs and the regional systems integrators (RSIs) closing the most partner-attached Claude deals
• You’ll report to the lead for Services Partner Marketing and work alongside each partner’s Partner Account Manager
• You’ll build a joint marketing plan with each partner and run executive programs and joint announcements
• You’ll also turn partner deliveries into the customer proof our field needs
• Partners are now attached to a large and fast-growing share of Anthropic’s biggest enterprise deals
• Your job is to make those partnerships deliver more every quarter
• This role is hands-on
• You’ll think strategically about each partner relationship while running the campaigns, events and enablement yourself
• Our scaled programs team supports the rest of the partner network
• You’ll focus on the partners where hands-on marketing moves the most business, and use those scaled programs where they fit
• Partner Marketing Strategy & Execution:
• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic’s messaging and brand standards
• Spot RSIs gaining traction and help them grow into higher tiers
• Content, Proof & Enablement:
• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner’s tier requirements
• Get your partners carrying Anthropic’s priority messages and launches, and build them into Anthropic’s own campaigns with the Campaigns team
• Put the team’s co-marketing guidelines, campaign kits and self-serve assets to work across your partners
• Program Management & Measurement:
• Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
• Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
• Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed
• Feed what works back into playbooks the scaled programs team can run across the wider partner network

Benefits

• Comprehensive health, dental, and vision insurance for you and your dependents
• Inclusive fertility benefits via Carrot Fertility
• 22 weeks of paid parental leave
• Flexible paid time off and absence policies
• Mental health support for you and your dependents
• Competitive salary and equity packages
• Optional equity donation matching at a 1:1 ratio, up to 25% of your equity grant
• Retirement plans with competitive matching
• Life and income protection plans
• $500/month flexible wellness and time saver stipend
• Commuter benefits
• Annual education stipend
• Home office stipends
• Relocation support for those moving for Anthropic
• Daily meals and snacks in the office

• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don’t control
• Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
• Have a “get it done” mentality and aren’t afraid to jump in wherever needed to ensure program success
• Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
• Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
• Can own a partner portfolio end to end within a team strategy, and know when to escalate
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
• Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed
• Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Experience in the AI/ML industry or working with AI-powered products
• Established relationships within the GSI, consulting or regional SI ecosystem
• Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
• Experience producing partner-led customer stories with enterprise customers
• Experience with tiered partner programs, including benefits and promotion reviews
• Understanding of enterprise AI use cases across different industries and functions
• Experience with CRM systems (such as Salesforce) and partner relationship management tools
• Used Claude or other AI tools to scale their own marketing work