Partner Marketing Lead
Posted Updated
Description
- As Zipline’s partner ecosystem continues to grow, so does the opportunity to reach more customers through the brands people already know and trust
- We’re looking for a Partner Marketing Lead to build partner marketing into a scalable growth channel
- You’ll develop the strategy, systems, and relationships that turn partnerships into measurable customer acquisition, successful market launches, and long-term growth for both Zipline and our partners
- You’ll own the marketing relationship with strategic partners from strategy through execution, developing co-marketing programs, setting priorities, and creating repeatable ways to help partners grow while driving customer acquisition and growth for Zipline
- Build Zipline’s partner marketing strategy, operating model, and playbooks to scale partnerships across markets and partner types
- Own the marketing relationship with strategic partners, developing joint marketing plans that support partner objectives and Zipline’s growth priorities
- Lead integrated co-marketing campaigns that drive customer acquisition, support market launches, and create measurable value for both Zipline and our partners
- Turn partner-owned channels, audiences, and resources into scalable acquisition and awareness programs
- Establish how partnership opportunities are evaluated, prioritized, and measured based on business impact, audience reach, partner value, and execution capacity
- Create repeatable planning, measurement, and reporting processes that improve the effectiveness of partner marketing over time
- Identify new partnership opportunities that expand Zipline’s reach and create new customer acquisition channels
- Experience leading cross-functional initiatives across marketing, commercial, and external teams
- Strong analytical skills with the ability to define success, measure performance, and make informed investment and prioritization decisions
- 7+ years of experience in partner marketing, strategic partnerships, business development, growth marketing, or a related field
- Ability to work onsite from Zipline’s South San Francisco office
- Strong relationship-building skills with partner marketing, business, and executive stakeholders
- Experience building and scaling partner marketing or co-marketing programs—not just executing campaigns
- A track record of driving measurable business outcomes through external partnerships
- Comfort building structure in ambiguous environments and influencing without direct authority