Partner Marketing Lead

• Own and scale marketing partnerships & partner campaigns across local merchants, brokerages, factoring companies, and strategic platforms. Build and execute market strategies for partner-branded fuel card and payments programs, with a focus on driving revenue, wallet share, and partner program growth
• This role sits at the intersection of GTM strategy, lifecycle marketing, and partner enablement
• Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns
• Plan and execute co-branded events with partners (webinars, lunch-and-learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment
• Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co-host events on AtoB’s behalf
• Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co-marketing opportunities that position AtoB as a category leader
• Develop and execute multi-channel campaigns (email, SMS, landing pages, in-app) to grow partner revenue
• Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention
• Create and refine partner-specific messaging, content, and copy with strong conversion focus
• Collaborate with Partner Success, Sales, Product, and Design to align on partner goals
• Analyze campaign performance and partner-level metrics; distill data into actionable recommendations
• Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement
• Serve as marketing owner and point of accountability for partner launches and expansions

Benefits

• Remote within US/Canada
• Unlimited PTO
• 401(k) matching
• Competitive equity

• Hands-on experience with building and scaling partner campaigns
• Excellent copywriting and content creation skills adaptable to different partner audiences
• Data-driven decision maker who ties marketing efforts to revenue outcomes
• 5–7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms)
• Experience running multi-channel campaigns (email, SMS, landing pages, content)
• Strategic thinker who can define GTM strategy and execute with precision
• Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets
• GTM-oriented marketer who thrives in partner-driven growth environments
• Strong cross-functional collaborator with clear communication
• Balances creativity with analytical rigor — storytelling meets performance optimization
• Self-starter comfortable leading initiatives end-to-end
• Comfortable moving fast, testing often, and iterating on results