Marketing Specialist

Customer-level Plan Selection & Semi-customized Deployment

• Build day-to-day relationships with assigned customers and Sales/Key Account teams to understand customer needs, operational workflows, execution constraints, and field feedback.

• Select and semi-customize appropriate campaign and customer activation plans based on each customer’s needs, operational realities, and execution requirements.

• Coordinate customer-level implementation plans with Sales, distributors where applicable, and relevant internal stakeholders.

• Collect and share insights on competitor activities, customer reactions, and execution barriers, and escalate relevant learnings to the Customer & Trade Manager or Head of Manager to improve future planning.

Campaign Execution, Sales Tools & Operational Coordination

• Execute regular patient acquisition campaigns and customer programs according to approved plans, timelines, budgets, and KPIs.

• Support deployment of ECP-to-patient materials, patient materials, sales communication, practice tools, and customer-facing assets developed by Category & Brand and/or Professional Affairs.

• Coordinate with Professional Affairs to arrange training support for facilities where training is required, including ECP education, clinical communication, or medically relevant content.

Distributor, Vendor & Cross-functional Execution

• Coordinate distributor-enabled execution for MD channel programs where applicable, ensuring clear communication, order follow-up, operational feasibility, and issue escalation.

• Work closely with Sales, Category & Brand, Professional Affairs, Finance, Commercial Operations, distributors, and vendors to ensure timely, compliant, and consistent execution.

• Track operational issues, customer feedback, material usage, and execution barriers, and escalate improvement opportunities to the Customer & Trade Manager or Head of Manager as appropriate.

Performance Tracking & Forecast Support

• Track customer-level KPIs such as campaign adoption, engagement, material usage, sell-through indicators where available, and execution status.

• Provide customer-level execution status, campaign timing, and demand-impact observations to support Manager and Head of Manager demand forecast inputs.

• Prepare regular updates, reports, and post-campaign learnings to support optimization of future customer and channel programs.

Qualifications

Knowledge, Skills, and Abilities:

• Strong execution discipline, attention to detail, and ability to manage multiple customer-level activities and timelines.
• Ability to select and semi-customize approved plans for individual customers while maintaining consistency with strategy and compliance requirements.
• Strong coordination skills with Sales, Key Account, distributors, vendors, Logistics, Customer Support, Category & Brand, and Professional Affairs.
• Understanding of POSM, sales tools, customer materials, vendor order processes, and field-facing execution.
• Analytical mindset with ability to track execution status, KPIs, customer feedback, and operational issues.
• Good communication skills in Japanese and business-level English preferred.

Experience:

• Minimum 3 to 5 years of experience in customer marketing, trade marketing, sales support, marketing operations, channel execution, or related roles.

• Experience coordinating customer programs, POSM, sales tools, vendors, logistics, or distributor-related execution preferred.

• Healthcare, medical device, vision care, FMCG, retail, or B2B2C experience preferred.

Education:

• Bachelor’s degree required, preferably in Marketing, Business, or related field.