Marketing & Sales Operations Lead
Posted Updated
Description
- Our Marketing & Sales Operations Lead will be an integral member of our Revenue Operations team, partnering with Marketing, Business Systems Transformation and Finance as needed to support the Go-To-Market insights, CRM System updates, Data accuracy and driving operational initiatives to drive Pipeline and ultimately ARR growth
- This role will support hands on the decisions that shape how we define and measure success in our GTM approach: how efficient we are in our campaigns, channels, events, and pipeline generation
- You sit at the intersection of Marketing, Revenue Operations, Sales and Systems: close enough to systems to fix a broken process or data structure and close enough to the business to tell a CMO why pipeline coverage or campaign result comes short in a specific segment
- You do not just report what happened — you explain why, and you recommend what to change
- Serve as a trusted advisor and operations lead to Marketing teams
- Own Marketing leading and lagging indicators: develop, track and manage the metrics/KPIs, dashboards and insights correlating to our overall GTM performance
- Own the definitions and process governance in the assigned area
- Coordinate regular cadences across marketing teams, educating and supporting them in analyzing and recalibrating their strategic goals
- Proactively prepare insights, analysis and materials for leadership reviews
- Structure and evaluate business problems, design and implement actionable recommendations, and track success metrics. Serve as a key contact between the business and the systems transformation team, ensuring the overall solution fits in the overall process
- Ensure data hygiene and reporting accuracy across the marketing funnel. Perform checks to ensure data accuracy across all key elements
- Implement best-practices and standardization of tools and business processes, keeping repeatability and scalability top of mind
- Ensure alignment with overall company objectives and priorities
- Use data and qualitative information to drive and optimize our business. Drive data gathering whenever needed, build reporting and make improvements that supports a better view of the business
- Maintain effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjust effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful
Benefits
- Flexible working
- Life insurance
- Critical illness cover
- Income protection
- Pension plan
- Maternity & Paternity leave
- Car allowance
- Job training and professional development
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
- Experience working in multinational organizations a plus
- Demonstrable experience owning Marketing performance analysis end to end — not just supporting them
- Track record of working hands on with marketing data infrastructure — CRM (SFDC, HubSpot), automation tools (Marketo, Pardot), and a BI layer — and using it to produce reports and influencing decisions
- 5+ years of experience across Sales, Marketing or Business Operations in a SaaS B2B environment
- Comfort with SQL or equivalent enough to pull your own data or validate a dashboard
- Ability to build a model and explain it: you can construct the marketing impact analysis and walk a CMO through it clearly
- Clear, concise communicator: your outputs are decision-ready, not data dumps
- High motivation for continuous improvement and ability to drive impact
- Experience building dashboards and queries in a BI tool (Tableau CRM is a plus) or not afraid to learn, highly proficient in Excel
- Bachelor’s degree in Business Management/Administration
- Credible in the room with senior stakeholders — you push back with data, not just opinion
- Structured thinker who can translate a complex problem (‘our campaign results are low’ ) into a framework, a model, and a recommendation
- Comfortable with ambiguity and able to define the right question before answering it