Loyalty & Customer Growth Manager

• Design and manage a comprehensive annual promotional and rewards calendar (e.g., discounts, spend and saves, credit cashback, loyalty rewards) targeted specifically at a variety of customer segments (e.g. low purchase intent, inactive, high-value)
• Oversee the entire go to market planning of a promotion, from initial concept, modelling/sizing and creative brief through execution across all channels (e.g. promo setup, testing setup, on-site messaging, email, push) and final reporting
• Work with customer analytics to define and refine customer segments, ensuring promotions are highly personalised and targeted at the optimal time in their lifecycle to drive incrementality
• Manage the annual budgeting and quarterly re-forecast process, working with customer analytics and finance to ensure both reporting and prediction frameworks are robust, focused on key metrics including promotional usage, incremental revenue and ROI
• Lead the ideation and cross-functional execution of optimisation plans across Analytics, CRM, creative, on-site experience and messaging, as well as brand new offers and rewards to be tested

Benefits

• FARFETCH Equity plan and annual discretionary bonus
• Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
• Critical Illness Insurance and Life Assurance
• Access to Unmind: an independent and completely confidential digital mental health platform
• Flexible working environment and more!
• FARFETCH Equity plan and annual discretionary bonus
• Medical, dental, vision, with flexible spending account
• 401K plus company match, PTO and volunteer days
• Wellness, and cell phone reimbursement
• Health insurance for the whole family, flexible working environment and well-being support and tools
• Extra days off, sabbatical program and days for you to give back for the community
• Training opportunities and free access to Udemy
• Flexible benefits program
• FARFETCH Equity plan

• Experience managing promotions and rewards, preferably within a high volume retailer with strong e-commerce presence
• Strong quantitative and analytical skills with a deep understanding of KPIs like LTV (Lifetime Value), ROI (Return on Investment) and Incrementality
• Excellent written and verbal communication skills, with the ability to articulate complex analysis and present actionable recommendations to senior leadership
• Experience in a complex, cross-functional environment
• Proficient in analysing data; comfort with Excel & BI tools (e.g. Looker) is highly preferred
• Experience of managing test and learn approaches
• Experience of management and developing individuals