Head of Growth and Marketing
Description
Deliver predictable pipeline through performance marketing funnel optimization and disciplined marketing operations (CRM attribution reporting).
Key Responsibilities
- Own demand generation: portals paid media SEO retargeting WhatsApp funnels.
- Manage funnel rules: scoring qualification routing SLAs and conversion improvement.
- Own CRM/attribution: data quality automation dashboards weekly reporting cadence.
- Control performance budget; optimize CPL/CPQL/CAC and ROI by channel/segment.
- Run closed-loop alignment with Sales on lead quality and pipeline conversion.
- Govern tracking standards (UTMs call tracking landing pages) and testing roadmap
Requirements7-10 years in growth/performance with ROI accountability.
Hands-on CRM/automation and reporting/dashboarding experience.
Strong understanding of property portals and paid media optimization.
Experience partnering with Sales and enforcing SLAs.
Analytical structured and comfortable presenting to executives.
Required Skills:
7-10 years in growth/performance with ROI accountability. Hands-on CRM/automation and reporting/dashboarding experience. Strong understanding of property portals and paid media optimization. Experience partnering with Sales and enforcing SLAs. Analytical structured and comfortable presenting to executives.
Key Skills
Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation
Employment Type : Full Time
Experience: years
Vacancy: 1