GTM Enablement Manager

Come and be yourself with us!
Being a Bobber means bringing your whole self to work - whether you're bubbly, shy, funny, bold, or something in between. We want you to feel confident to do your best work here.


About Us
HiBob is a fast-growing, global HR platform helping mid-sized businesses transform how they manage and engage with their workforce. Since 2015, we've supported over 3,000 companies worldwide, including Fulham FC, Airtasker, GoCardless, what3words and Fiverr. At HiBob, we pride ourselves on creating exceptional work experiences for our employees - who we affectionately call “Bobbers.”

About the TeamGTM Strategy & Enablement runs as one function with two lanes, sitting inside Product Marketing - close to where value narrative and positioning is born. Together this team exists to build seller excellence: turning GTM strategy into reps who execute with consistency, confidence, and commercial rigour across the customer journey.


Role Summary
We are seeking an AI-Forward AE Enablement Manager to serve as the capability-building expert for our global New Business organisation. In this role, you will design, deliver, coach, and reinforce the programmes that improve opportunity progression, conversion performance, deal quality, forecast predictability, and sales cycle efficiency.

The purpose of this role is simple: to help AEs win more consistently by building smarter, faster, and more commercially effective sellers who position HiBob with confidence, reduce deal-stage stagnation, and improve conversion performance. You will act as both trainer and coach - helping Account Executives build the confidence, skills, and commercial judgement required to lead value-based customer conversations.

• 8+ years of total experience across Sales, Sales Enablement, or other related GTM functions, including 3–5 years of dedicated experience in Sales Enablement, coaching, or capability development roles.
• Strong understanding of enterprise sales cycles, qualification, discovery, opportunity management, commercial conversations, negotiation, and forecasting.
• Experience delivering training, coaching, workshops, certifications, or capability-building programmes.
• Familiar with modern sales methodologies, AI-assisted workflows, and enablement technologies.
• Strong communicator, coach, and collaborator with the ability to influence stakeholders across multiple regions and functions.
• Passionate about developing people, improving performance, and helping sellers achieve commercial success.