Group Vice President of UK Customer Growth (CRM)
Posted Updated
Description
- The Group Vice President, UK Customer Growth will lead Zeta’s strategy to protect, grow and materially expand its existing UK enterprise customer base
- This is a senior, hands-on player-coach role combining strategic account leadership, executive customer engagement, commercial growth, forecasting and a strong understanding of customer delivery
- The successful candidate will personally own a significant portfolio of enterprise customers and lead the growth agenda across Zeta’s highest-value UK relationships, while also developing the wider UK customer account organisation
- The role is focused exclusively on existing customer growth rather than new-logo acquisition
- The GVP will establish an integrated Protect & Grow model across priority customers, aligning Account Management, Customer Success, Sales, Strategy, Solution Consulting, Product, Marketing, Activation and Delivery around shared customer outcomes
- The ambition is to drive multi-year, multi-million-pound expansion across Zeta’s largest customer relationships, not incremental upsell
- Own retention, Net Revenue Retention (NRR) and existing-customer revenue growth across priority UK enterprise accounts
- Lead the strategic growth agenda for Zeta’s highest-value customers
- Build multi-year account growth strategies aligned to customer business, marketing, data and technology priorities
- Identify and develop significant cross-sell and expansion opportunities across the Zeta portfolio
- Translate renewal cycles, transformation milestones and buying signals into structured expansion pathways
- Establish a scalable Protect & Grow model for future EMEA expansion
- Act as senior strategic account lead for Zeta’s most important UK customers
- Develop account-specific growth hypotheses based on customer strategy, priorities and technology landscape
- Personally originate, progress and close complex, multi-million-pound expansion opportunities
- Orchestrate long-cycle enterprise deals across multiple stakeholders, products and internal teams
- Own commercial strategy, deal progression and executive alignment on major expansion opportunities
- Identify whitespace to increase Zeta’s share of customer marketing and technology investment
- Build and maintain a qualified strategic expansion pipeline focused on material growth
- Build trusted relationships with CMOs, CIOs, CDOs, CEOs and other senior executives
- Operate credibly with Executive Committee and Board-level stakeholders
- Elevate relationships from operational to economic buyer and executive sponsor level
- Lead strategic conversations on transformation, investment, growth and long-term partnership
- Ensure executive coverage, stakeholder mapping and sponsorship across all priority accounts
- Run executive business reviews, workshops and transformation sessions
- Act as escalation point for Zeta’s most strategic UK customers
- Mobilise Zeta executive sponsors where they can add maximum value
- Translate customer priorities into compelling Zeta value propositions
- Coordinate expansion across Zeta capabilities including data, identity, AI, lifecycle marketing, loyalty, personalisation, activation, media and services
- Introduce additional Zeta capabilities in a value-led, non-disruptive way
- Ensure expansion is driven by measurable customer outcomes, not product push
- Partner with enterprise sellers and specialists on complex opportunities
- Mobilise cross-functional resources around key deals
- Own existing-customer growth forecasting and strategic expansion pipeline across the UK portfolio
- Maintain visibility of renewal timing, customer health, risk and expansion potential
- Ensure all material opportunities have clear value hypotheses, ownership and timelines
- Build sufficient qualified pipeline to support UK growth targets
- Partner with Sales Operations and Finance on forecasting and performance reporting
- Hold teams accountable for both retention and growth outcomes
- Establish unified account plans for all priority customers
- Ensure clear ownership, roles and decision rights across account teams
- Eliminate fragmented motions across Sales, Customer Success and Account Management
- Align all functions (Sales, CS, Strategy, Product, Marketing, Delivery) around shared outcomes
- Ensure delivery and customer success are tightly linked to long-term growth
- Maintain accurate customer intelligence, stakeholder mapping and activity tracking in Salesforce and Gong
- Maintain strong understanding of Zeta’s products, delivery and implementation model
- Partner with Delivery and Solution Consulting to align ambition with feasibility and value
- Identify delivery, adoption and product risks early and coordinate resolution
- Ensure commitments are grounded in product readiness and delivery capability
- Maintain feedback loops between customers and Product leadership
- Stay close enough to delivery to ensure commercial strategy reflects customer reality
- Establish consistent account planning, QBRs, health checks and pipeline reviews
- Ensure account strategies are grounded in customer business outcomes
- Introduce research-led account planning using market, financial and customer intelligence
- Equip teams to lead discovery with informed hypotheses, not open-ended questioning
- Build repeatable playbooks for growth, retention and expansion motions
- Establish clear operating rhythms across the Protect & Grow organisation
- Build a high-performance, collaborative and customer-first culture
- Develop a unified “One Zeta” approach to strategic customers
- Coach teams in commercial thinking, executive engagement and strategic planning
- Ensure Account Management, Customer Success, Sales and specialists operate as one team
- Share accountability and recognition across account teams
- Develop future customer leaders and create clear progression paths
- Role-model low-ego, high-accountability leadership
- Success Measures
- Gross Revenue Retention (GRR)
- Net Revenue Retention (NRR)
- Existing-customer revenue growth
- Expansion ARR / ACV
- Qualified strategic expansion pipeline
- Forecast accuracy
- Product and solution footprint expansion
- Customer health and risk reduction
- Executive and Board-level relationship coverage
- Quality of strategic account plans
- Multi-million-pound opportunity creation and progression
- Value-led ZMP and expansion adoption
- Customer advocacy and references
- Team performance and engagement
- Strategic account capability maturity
- The Mandate
- Protect the base. Expand customer value. Grow Zeta’s footprint
- The Vice President, UK Customer Growth will own the UK installed base growth agenda, lead Zeta’s most strategic customer relationships, and build a scalable Protect & Grow model that drives sustained multi-million-pound enterprise expansion and supports future EMEA growth
- Senior Key Account Director
- Strong commercial ownership across pipeline creation, qualification, negotiation and deal execution
- VP Strategic Accounts
- A proven track record of materially growing existing enterprise customers and closing multi-million-pound expansions
- Strong ability to build and execute multi-year account strategies
- Ownership of a significant enterprise customer portfolio with accountability for revenue, pipeline and forecasting
- Demonstrated success in complex, long-cycle enterprise deal orchestration (12–24+ months)
- Strategic Account VP
- Collaborative, low-ego leadership style with high accountability standards
- Ability to lead major accounts while developing teams and operating models
- Deep experience in enterprise account leadership within SaaS, MarTech, data, CRM or adjacent technology sectors
- VP Client Partner
- Global Account Director
- The strongest candidates will combine senior enterprise commercial leadership with meaningful customer delivery understanding, rather than experience limited to either new-logo sales or pure Customer Success
- Ability to translate technology capability into clear business value and investment cases
- Experience in roles such as Strategic Account Director, Global Account Director, Client Partner, Impact Partner or VP Customer Growth
- VP Customer Growth
- Strong understanding of enterprise buying, procurement and transformation cycles
- Strong executive presence with credibility at C-suite and Board level
- Enterprise Client Partner
- Particularly Relevant Backgrounds
- Experience navigating complex matrix organisations and mobilising cross-functional teams
- Strategic Client Partner