Global Customer Marketing Manager
Posted Updated
Description
- Taxbit is seeking a Global Customer Marketing Manager to build and scale our customer marketing function globally.
- As a critical player in our marketing strategy, you will engage our customers worldwide, and amplify Taxbit’s position as the trusted partner for global tax compliance.
- You will work closely with Sales, Customer Success and Subject Matter Experts, to bring together customers, industry influencers, regulators, and domain experts into a cohesive international community that drives engagement and insights.
- The ideal candidate is both strategic and hands-on, capable of building programs from the ground up while also translating customer engagement into high-impact storytelling, references, and market credibility
- Build and own Taxbit’s customer marketing strategy, including customer storytelling, advocacy, and reference programs
- Leverage AI tools to scale customer marketing output without proportional headcount growth
- Identify and develop high-impact customer stories (case studies, testimonials, success narratives) that clearly articulate business value and ROI
- Partner closely with Sales and Customer Success and other departments to source customer champions and activate them across the buyer journey (references, events, content, and co-marketing) on a global scale
- Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)
- Proficient with AI tools to speed up content drafting and personalization without sacrificing quality or brand voice
- Support customer-led events, panels, webinars, and roundtables to showcase customer success and strengthen market credibility
- Partner with Growth Marketing to ensure customer content is effectively integrated across campaigns and digital channels worldwide
- Track and measure the effectiveness of customer marketing initiatives across different regions, adjusting strategies as necessary to drive pipeline growth, deal velocity, and expansion
- Build strong relationships with key customers globally and serve as a trusted partner in shaping customer narratives and strategies
Benefits
- Investment in your physical and mental well-being with a robust offering of health, dental, and vision benefits with certain plans eligible for 100% premium coverage
- A modern 401(k) plan that includes access to crypto, financial wellness benefits, low fees, and more
- Paid parental leave to bond with your new child
- We collaborate across teams at TaxBit, and celebrate our wins with weekly lunches
- Autonomous work and flexibility in how work is performed
- Hybrid model: Three days a week, we work in-office and two days a week, we work remotely
- Unlimited PTO - take as much time away as you need to rest, refuel, and recharge
- Proven ability to develop compelling customer narratives that translate complex products into clear business value
- 3+ years of experience in enterprise B2B marketing, with a focus on customer marketing or content marketing preferably in fintech
- Familiarity with the digital asset, fintech, or financial services ecosystem is strongly preferred
- Excellent writing, storytelling, and content development skills with a bias for clarity and simplicity
- Strong project management skills with the ability to manage multiple priorities and stakeholders
- Strong cross-functional collaboration skills, with experience partnering closely with Sales, Customer Success, and Subject Matter Experts
- Ability to operate both strategically and tactically in a fast-paced, high-growth environment