Field Channel Marketing Manager

• We are seeking a results-driven Channel Marketing Manager with 5+ years of experience in channel and field marketing to drive growth across the Americas for Versa Networks
• This role is focused on maximizing channel-led opportunities within the Versa ACE partner ecosystem by planning and executing end-to-end regional marketing programs, leading partner acquisition and outreach, and driving joint initiatives with VARs, MSPs, Service Providers, Distributors and TSDs
• The ideal candidate will build strong partner mindshare through innovative promotions, contests, and gamification, while developing scalable channel marketing processes and managing the Americas budget
• Proficiency in Salesforce (SFDC), campaign creation, and landing page development is essential, along with the ability to measure and report on marketing performance and ROI
• This individual will support partner enablement through the Versa partner portal, sales tools, and monthly webinars, while collaborating cross-functionally to strengthen channel engagement and help build a high-impact channel marketing function at Versa Networks
• Maximizing channel-led opportunities through Versa Networks ACE channel ecosystem across the Americas
• Initiating, planning, and overseeing (A-Z) regional marketing activities
• Channel Acquisition and outreach experience
• Joint activities with key partners, including VARs, MSPs, SP’s and TSD’s
• Winning partner mindshare through promotions, contests, and other gamification-based practices
• Familiarity with SFDC and campaign creation
• Knowledge and proficient in creating landing pages for events and campaigns
• Build new and improve existing processes and practices around channel marketing
• Managing the Americas Channel Marketing budget
• Measure and report the effectiveness of all marketing investments/activities
• Developing cross-organizational tools, campaigns, and programs to increase partner acquisition, improve partner enablement, and drive partner engagement
• Support partners on Versa partner portal and maximize engagement with Versa sales tools
• Manage monthly enablement webinars via Team’s
• Support Versa channel team with marketing-related initiatives
• Set the foundations to building and developing the channel marketing team for the Americas
• Proficient in creating landing pages for events and campaigns

Benefits

• ESOP
• Incentives and Bonuses
• Statutory Benefits: PF, ESI, Maternity Benefits, Leaves & Holidays
• VPF, NPS, Meal Vouchers, Paternity Leaves
• Health: Medical, Accidental, Term Life Insurances
• Relocation Benefits
• Flexi Working
• Reward & Recognition Policies
• Transparent Performance Management Process
• Career Progression
• Global Mobility

• Experience with digital marketing & campaign creation
• Experience in initiating and driving (A-Z) marketing activities with clear goals/KPIs
• B.A or equivalent university degree (MBA advantage)
• SFDC experience required
• +5 years of experience in channel marketing