Client Partner (Business Development, Senior Analyst)

• We are seeking a driven, analytical, and results-focused Client Partner to join our fast-paced and expanding Consumer team
• This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer space
• In this client-facing role, you’ll partner with Consumer brands to unlock growth by leveraging AppLovin’s marketing platform
• You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes
• You’ll also work closely with AppLovin leadership and product experts to evolve our eCommerce advertising solution and drive adoption in the market
• Proactively contact new and existing Consumer and eCommerce partners to pitch, onboard, and scale their usage of AppLovin’s platform
• Leverage a strong consultative sales approach to engage with CMOs, Heads of Marketing, and key decision-makers
• Act as a trusted advisor to your portfolio of Consumer brands, ensuring long-term success and growth
• Define and analyze metrics to ensure success for our strategic partners
• Set up and grow campaigns by analyzing data, testing ideas for creative ad sets, and proactively optimize toward performance targets
• Become an expert on AppLovin’s mobile advertising products for Consumer brands
• Represent AppLovin at industry events and conferences to build brand awareness and identify new opportunities
• Collaborate cross-functionally with internal teams including Sales, Product, and Data Science to drive client success and shape go-to-market strategies

Benefits

• 100% company paid health benefits for employees & dependent
• Phone bill covered for business usage
• Access to mental health and wellness provider
• Employee stock purchase plan
• Flexible time off
• Retirement benefits with company matching
• Parental leave program
• Life and disability coverage
• Family forming & women’s reproductive health benefits
• Team-centric company events and more!

• Flexible team-player who can use drive, creativity, and initiative to move the organization forward
• Proven interest in technology. Whether you’re an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas
• Demonstrate outstanding analytical ability and strategic grasp of the “big picture”
• Exceptional communication skills and clearly able to communicate concepts and ideas, and ask tough questions
• Experience with Shopify and direct-to-consumer (DTC) business models
• Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes
• Strong understanding of key performance KPIs, attribution models, and customer behavior analytics
• Excellent attention to detail and highly organized
• Ability to work independently and with a team in a fast-paced and dynamic environment
• BA/BS degree with a strong academic record
• Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, or other digital marketing platforms
• Experience with full-funnel media buying, conversion rate optimization (CRO) tactics, incrementality tests, and lifecycle marketing
• Mobile experience and knowledge of the mobile advertising landscape
• Understanding of models for intelligent decision making, such as game theory, chess, or poker
• A basic understanding of programming or scripting
• 2+ years of experience in performance marketing, media buying, or digital strategy in the Consumer or eCommerce industry