Business Development Representative
Posted Updated
Description
- We’re looking for an experienced Business Development Representative to help expand our presence across large healthcare systems
- In this role, you’ll focus on generating new pipeline through a mix of targeted outbound, strategic account-based engagement, and relationship development within existing and partners
- This is not a traditional high-volume SDR role. You’ll work closely with Sales, Product, and Customer Success to identify opportunities across a defined set of strategic health systems and partner organizations
- Drive outbound prospecting into a curated list of priority health systems, building relationships and generating new qualified opportunities for the sales team
- Support strategic account development by identifying new contacts and expansion opportunities within existing healthcare partners in collaboration with Product Managers and Customer Success Leaders
- Execute targeted account-based prospecting campaigns into large healthcare organizations with multiple entities or business units
- Research healthcare systems, stakeholders, and market dynamics to craft personalized outreach and engage decision makers and influencers
- Qualify early-stage opportunities, conduct initial discovery conversations, and transition validated opportunities to Sales and/or Customer Success
- Maintain consistent activity and pipeline tracking within CRM systems such as Salesforce and HubSpot
- Experiment with modern prospecting tools and automation approaches to improve outbound efficiency and engagement
- Partner cross-functionally with Sales, Product, and Customer Success to align outreach with active initiatives, customer needs, and market priorities
- Continuously refine messaging based on feedback from the field and evolving healthcare market dynamics
- The ideal candidate is equally comfortable wiring signal-triggered workflows in HubSpot as they are cold calling healthcare executives, prospecting at industry events, and creating highly personalized outreach into complex enterprise accounts
- You’ve prospected into complex enterprise organizations and understand how to navigate long buying cycles and highly matrixed healthcare systems
- You’re comfortable engaging senior stakeholders through cold outreach, executive-level conversations, and in-person networking
- You’re highly self-directed, naturally curious, and energized by experimentation and continuous improvement
- You have hands-on experience with tools like HubSpot, Salesforce, ZoomInfo, LinkedIn Sales Navigator, Claude, or similar AI/GTM tooling
- You take a research-driven approach to outbound and care more about pipeline outcomes than activity metrics alone
- You have 2–4+ years of experience in a BDR, SDR, or GTM role within SaaS, HealthTech, or enterprise software
- You know how to build, not just operate, outbound workflows. You’ve personally built automations, enrichment pipelines, signal-triggered sequences, or AI-assisted prospecting workflows and can clearly explain how they work
- You have hands-on experience using AI tools or AI agents to automate research, personalization, enrichment, workflow orchestration, or outbound execution. This is a core requirement for the role
- Experience with ABM and intent platforms such as 6sense, Demandbase, Bombora, G2, Koala, or Terminus
- Familiarity with healthcare market dynamics including IDNs, ACOs, enterprise procurement cycles, and complex healthcare buying environments
- Experience working cross-functionally with Product, Marketing, or Customer Success teams on customer expansion opportunities
- Experience attending or prospecting through healthcare industry events such as HIMSS, HLTH, or ViVE