Business Development Representative

• The go-to-market team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation
• As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities
• Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance
• Execute personalized outbound outreach across email, phone, LinkedIn, and other channels
• Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion
• Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai
• Book qualified meetings and create new pipeline for our Account Executives
• Use CRM and sales engagement tools to manage activity, track engagement, and stay organized
• Partner closely with Account Executives on target accounts, messaging, and outreach
• Follow up with inbound leads, event attendees, and prospects engaged through marketing programs
• Work with Marketing to turn account engagement and intent signals into targeted outreach

Benefits

• Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
• Meaningful Compensation: In addition to being paid above the industry average, you’ll join in Forma.ai’s success with our employee equity plan.
• Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave.
• Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend.
• Flexible Working: North American employees can work from where they are most productive, whether that’s in our Toronto HQ, from home, or a combination of both.
• Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on.

• Excellent relationship-building, communication, and executive presence
• Strong collaboration skills; experience working closely with GTM leadership
• Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities
• Experience scaling outreach and leveraging automation while maintaining a high-quality touch
• 1-2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
• Expertise in account-based strategies and highly personalized outreach
• Experience with high ACV deals and long sales cycles
• Proven success engaging, qualifying, and generating sales opportunities
• Experience talking to senior leaders at large organizations
• You’re encouraged to apply even if your experience doesn’t precisely match the job description

• We thank all candidates for their interest however only qualified applicants will be shortlisted