Business Development Representative (Armis)
Posted Updated
Description
- Armis from ServiceNow is seeking a highly motivated and experienced Business Development Representative (BDR) to join our growing sales team. This role is crucial in driving top-of-funnel growth by identifying and qualifying high-potential leads for our Account Executives
- Lead Generation & Qualification:
- Proactively identify and generate new business opportunities through targeted outbound prospecting, including cold calling, emailing, social selling, and leveraging relevant industry events
- Qualify and convert inbound leads generated from marketing campaigns, events and website inquiries
- Conduct thorough research to understand prospect needs, pain points, and business objectives
- Utilise CRM (Salesforce) to accurately track and manage all activities and interactions
- Pipeline Management & Development:
- Schedule discovery calls for qualified sales opportunities for Account Executives
- Develop and maintain a strong understanding of Armis’ products and services, and their value proposition to help accelerate opportunity progression
- Collaborate with marketing, channel and sales teams to optimise lead generation and qualification processes
- Territory buildout responsibilities in partnership with your Account Executives (account mapping, research, persona mapping)
- Market & Industry Knowledge:
- Stay up-to-date on industry trends, competitive landscape, and emerging technologies in the cybersecurity space
- Develop a strong understanding of target industries and customer personas
- Provide feedback to marketing and product marketing teams based on prospect interactions and market insights
- Performance & Reporting:
- Consistently meet or exceed monthly and quarterly targets for qualified opportunities and meetings
- Provide regular reports on activity, pipeline, and performance metrics
- Participate in ongoing training and development to enhance sales skills and product knowledge
Benefits
- Generous family leave
- Matched donations
- Annual learning stipends
- Flexible PTO
- Competitive retirement plan
- Paid volunteer time
- The ideal candidate will possess a proven track record of success in BDR roles, particularly within the cybersecurity or enterprise software industry
- They will be a self-starter with excellent communication and organisational skills, and a strong understanding of the sales process
- Experience with CRM systems (Salesforce preferred) and sales enablement tools
- Experience working collaboratively across business functions (Channel, Sales, Marketing)
- Minimum of 1-2 years of experience in a BDR or sales development role, preferably in the cybersecurity or enterprise software industry
- Proven track record of consistently exceeding sales targets
- Ability to build rapport and establish relationships with potential customers
- Ability to work independently and as part of a team
- Strong prospecting, qualification, and creative problem solving skills
- Excellent verbal and written communication skills
- Confidence in articulating a multi-product suite (platform sale)
- Strong organisational and time management skills
- Demonstrated ability to understand customer pain points and translate them into specific solutions with measurable business outcomes
- Strong follow-up skills to ensure customer satisfaction and continued success post-sale
- Open to coaching, feedback, and continuous sales skills and technical knowledge improvement
- Hungry & Hardworking, self-motivated, results-driven, and goal-oriented with a strong desire to succeed