B2B Marketing Operations Specialist (B2B)
Posted Updated
Description
- As a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises
- You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly
- Event development and ownership: Deliver on and evolve the CNPF event attendance strategy for sales and business development teams including owned (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences. Includes event creation, contracting, message and collateral development, sales engagement and collaboration, participation measurement and reporting
- Measurement and Alignment: Monitor campaign performance metrics across marketing initiatives, analyze outcomes, and develop optimizations to increase their effectiveness. Track and report on performance metrics for marketing programs and campaigns, ensuring engagement with business objectives
- Thought Leadership: Work with product, global marketing, sales/BD and research teams to outline and execute on key thought leadership needs to drive key messaging into the marketplace
- Cross-functional Collaboration: Work with internal teams including product, marketing operations, Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives
- Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results
- Communicator: You can tailor your communication style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective
- Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements
- Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus
- Effectiveness Engine: You build solutions – with technology, communications, and data – that make processes more efficient, effective and helpful
- Creative: You excel in developing compelling marketing content that speaks to digital-savvy audiences and are interested in seeking out and brainstorming new approaches to drive higher effectiveness
- Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team
- Technologically savvy: Strong Microsoft Office (Excel & PowerPoint) and AI skills
- Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales – e.g. Salesforce
- Familiarity with event and experiential marketing, media planning and strategy.
ams
- THIS POSTING RELECTS ONE OR MORE CURRENT VACANCIES ON OUR TEAM, AND MASTERCARD INTENDS TO FILL THIS POSITION BY 12/29/2026