Aveda_Brand Marketing Senior Manager

Description

• About the Role

  The Senior Manager, Marketing leads Aveda’s marketing strategy for the Korea direct market and supports SNDPs (Salon Network Distributor Partners) across APAC (excluding China) through scalable strategies, guidelines, and best practices. Reporting to the Sr. Director, Integrated Marketing, this role develops regional Go-To-Market (GTM) strategies and drives local execution in Korea, delivering integrated marketing plans that strengthen brand equity and accelerate growth in line with global strategy.

  The role oversees end-to-end marketing planning, omnichannel activation, budget management, and team operations, partnering closely with Global Marketing, SNDPs, Korea Online and Commercial teams, and other key stakeholders.

  Key Responsibilities

  Brand Management & Strategic Planning

  • Develop and execute marketing strategies aligned with global brand priorities for Korea and APAC SNDP markets.
  • Develop regional GTM strategies and toolkits for product launches, campaigns, and commercial initiatives across consumer and professional channels.
  • Partner with Global Brand teams to localize campaigns and ensure consistent brand execution.
  • Leverage market trends and consumer insights to identify growth opportunities.
  • Lead A&P and marketing budget planning for Korea, optimizing investment, productivity, and ROI in line with global guidelines and business objectives.

  Marketing Execution & Alignment

  • Lead end-to-end marketing plans across consumer, product, retail, and omnichannel activations in partnership with cross-functional and regional/global teams.
  • Collaborate with Digital, CRM, PR, Paid Media, E-commerce, and KAM teams on campaign briefs, KPIs, media plans, and investment.
  • Drive product management, including forecasting, excess management, sampling strategies, and claims alignment.
  • Define pricing recommendations based on market dynamics, competitive benchmarks, brand positioning, and global guidelines.

  Cross-Functional & Team Leadership

  • Partner with Commercial, E-commerce, Digital Marketing, Global Brand, and other stakeholders to deliver connected consumer experiences.
  • Support SNDPs by providing strategic guidance, tools, best practices, and capability building for effective local execution.
  • Lead, coach, and develop the Marketing team, fostering collaboration, innovation, accountability, and functional expertise.

Qualifications

• Experience & Expertise

  • Bachelor's degree or equivalent required.
  • 8+ years of relevant product/brand/trade marketing experience, preferably within beauty, hair care, luxury, or related consumer lifestyle industries.
  • Global/regional GTM strategy development and/or campaign activation experience strongly preferred.
  • Demonstrated success using analytics and performance insights to drive consumer and business growth.
  • Experience managing agencies, budgets, and cross-functional stakeholders within a matrixed organization.
  • Proficiency in written and spoken English & Korean

  Leadership & Capabilities

  • Strategic, consumer-centric, and data-driven mindset
  • Analytical thinking with a strong focus on performance and ROI
  • Cross-functional collaboration and stakeholder influence
  • Strong project management and organizational skills
  • Strong communication and executive presence
  • Results-oriented with agility and innovation mindset