Assistant Vice President of North America Sales

• As WHOOP continues to scale, North America remains our largest and most strategically important commercial market. The AVP, Sales — North America will be responsible for accelerating growth, expanding distribution, strengthening strategic partnerships, and building the commercial organization required to take WHOOP to the next level
• The AVP, Sales — North America is responsible for leading the sales and distribution strategy for WHOOP across the United States and Canada
• This leader will own the North American commercial plan across retail, wholesale, strategic accounts, and other third-party channels, with a clear focus on driving profitable revenue growth and membership acquisition
• The role requires a leader who can operate at both the strategic and tactical level: setting the commercial vision, developing executive relationships with our most important partners, negotiating major opportunities, and ensuring outstanding execution in stores and across channels
• The successful candidate will be a builder; someone who can scale a high-performing organization, create new growth engines, and continuously raise the standard for commercial execution
• North America Commercial Strategy
• Develop and execute the North America sales strategy and annual operating plan for WHOOP
• Own regional sales targets, forecasts, channel strategy, and commercial performance
• Identify and prioritize the largest opportunities to increase distribution, market share, and membership acquisition
• Balance near-term revenue delivery with long-term category development and brand building
• Partner with the WHOOP leadership team to shape the broader WHOOP commercial strategy
• Retail & Distribution
• Lead the strategy to expand the WHOOP presence across national, regional, specialty, sporting goods, electronics, and other relevant retail channels
• Build a distribution network that makes WHOOP increasingly accessible to mainstream consumers while protecting its premium positioning
• Develop channel strategies that maximize productivity rather than simply maximizing doors
• Establish standards for merchandising, retail execution, product demonstration, inventory availability, and member acquisition
• Identify opportunities to create new retail experiences and points of presence
• Continuously evaluate distribution gaps relative to competitors
• Strategic Accounts
• Build and maintain C-suite and senior executive relationships with the most important WHOOP retail and strategic partners
• Lead negotiations for major commercial agreements, launches, exclusives, promotions, and strategic partnerships
• Establish joint business plans with key accounts and hold partners accountable for agreed growth objectives
• Develop relationships that go beyond transactional selling to create long-term strategic value for both WHOOP and its partners
• Represent WHOOP externally with major customers, partners, and industry stakeholders
• Sales Performance & Commercial Excellence
• Deliver the North American sales target
• Be accountable for sell-in, sell-through, inventory productivity, revenue, and membership acquisition
• Establish rigorous sales forecasting, pipeline management, and performance-management processes
• Develop channel-level economics and ensure commercial decisions are grounded in contribution margin and lifetime value
• Establish clear targets and KPIs for the sales organization and individual account teams
• Identify and address performance gaps quickly
• Build a culture of data-driven decision making and operational excellence
• Go-to-Market & Launch Excellence
• Partner with Marketing, Product, Operations, and Finance to deliver major product and membership launches
• Develop channel-specific launch strategies that maximize awareness, distribution, availability, and conversion
• Ensure sales organizations and retail partners are fully prepared for launches
• Establish best practices for retail training, merchandising, demos, sampling, and consumer education
• Ensure WHOOP maintains a consistent and premium brand experience across all channels
• Team Leadership
• Build and lead a high-performing North American sales organization
• Define the appropriate organizational structure across key accounts, retail, channel development, sales operations, and strategic partnerships
• Recruit, develop, and retain exceptional commercial talent
• Establish a culture of high standards, accountability, urgency, and collaboration
• Ensure the organization remains highly connected to global WHOOP commercial and functional teams
• Cross-Functional Leadership
• Partner closely with Marketing, Growth, Finance, Operations, Supply Chain, Product, Membership, and Customer Experience
• Create a single North American commercial plan across functions
• Ensure sales priorities are aligned with company-wide strategic objectives
• Bring market, consumer, competitive, and retailer insights into global decision-making
• Act as the voice of the North American customer and retail ecosystem within WHOOP

Benefits

• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.
• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

• Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply
• Demonstrated success negotiating and managing relationships with major US retailers
• 15+ years of experience in sales, commercial leadership, or general management within consumer technology, consumer electronics, wearables, fitness, health technology, or another relevant premium consumer category
• Proven track record of delivering significant revenue growth in North America
• Exceptional communication, negotiation, and influencing skills
• 8+ years leading large-scale sales or commercial organizations
• Strong financial acumen and experience managing forecasts, budgets, and commercial economics
• Strong understanding of both physical retail and e-commerce
• Deep experience with national retail, specialty retail, wholesale, and/or omnichannel businesses
• Experience building and scaling high-performing sales organizations
• Demonstrated ability to operate effectively with C-suite executives, both internally and externally
• Willingness to travel regularly
• Experience scaling a premium consumer technology or connected-device brand
• Experience with subscription, membership, or recurring revenue businesses
• Experience taking a consumer technology product from enthusiast adoption toward mainstream adoption
• Passion for health, fitness, human performance, and technology
• Experience working across both DTC and third-party channels
• Experience in a high-growth, entrepreneurial environment
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions