Account Based Marketing Lead

• At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations
• As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts
• Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts
• Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
• Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
• Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
• Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
• Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook
• Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics

Benefits

• Health & Wellbeing: Our holistic approach to supporting Scaliens includes comprehensive health coverage, dental and vision insurance, mental healthcare services, and more. PTO policies and accommodating schedules ensure you’ll get time off when you need it to relax and recharge. Note that our offerings may vary by region as we strive to respond to the unique needs of Scaliens around the globe.
• Personal & Career Growth: Continuously learn and grow through annual learning & development stipend, attending leadership breakfasts, manager training, speaker series, and joining an ERG.
• Building Scale Community: We welcome guests to our offices, and you can expect to see Scalien families and friends around. Join local happy hours, and accept invites to game nights, book clubs, and many other employee-led community events.
• Parental Support: Balancing work and family is essential, and Scale understands the importance of having adequate leave policies in place to promote a healthy home and work life.

• Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list
• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts
• Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders
• Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution
• Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each
• A portfolio of campaigns that made executives stop and respond, and the ability to explain the insight behind each one and the business result it drove
• Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies
• Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company